CRM Manager (Growth) (m/f/x)

Berlin, Germany
Employee
Product Management

Who is Clark (www.clark.de)?

We believe that the important things in life should be simple. With this in mind, we set out to create a platform which makes it easier, simpler, and faster for consumers to buy and manage insurances digitally. Serving over 300 000 customers, we aim to improve each user's insurance situation, by combining best-in-industry user experience with algorithm based analysis and personalized recommendations

We are extremely proud of our 300 employees from over 40 nations, working from our offices in Berlin, Frankfurt, Vienna and Püttlingen. We were recognized by the German tech magazine Gründerszene as the fastest growing tech company in Germany in 2019.

Recently we’ve raised €69m in Series ​C funding with top tier investors (Tencent, White Star Capital among others) aiming at accelerating our growth.

At CLARK we work in small cross-functional, autonomous teams owning a specific customer-focused area of the business. We hire great people and get out of their way.

The role:

As CRM Growth Manager (f/m/d), you will work on developing and scaling our CRM lifecycle activities at CLARK. Integrated in one of our product teams you will :

  • Work with a Growth PM to define and ideate on initiatives to maximize retention and engagement across the different stages of a user's lifecycle
  • Drive engagement and conversion by identifying and analyzing customer segments and collecting customer insights
  • Execute cross-channel end-to-end CRM strategies and manage campaign operations of lifecycle initiatives across email, push, SMS, offline (and more!)
  • Work with our Product and Sales teams to design and launch automated campaigns using our internal CRM tech stack (Salesforce Marketing Cloud)
  • Partner with our Brand design Content, and Creative teams to ensure all touchpoints are on-brand, fully localized, and impactful
  • Work side by side with developers to enable and deliver high quality, relevant and personalized advice to our users
  • Structure A / B and/or multivariate tests to optimise campaigns on an ongoing basis, to iterate often using a data-informed approach
  • Report on campaign performance to improve and inform future business decisions

You have

  • Demonstrated relevant experience in a CRM / Marketing or Lifecycle role in high growth company
  • A degree in business marketing, economics, or in a similar field
  • An analytical and performance driven mindset, with the skills to brainstorm and bring your ideas to life quickly
  • Self-initiative, readiness for action and a hands-on-mentality
  • Ideally have worked with Salesforce Suite ( Marketing Cloud) or similar marketing automation tool
  • Knowledge of HTML & SQL is a strong asset
  • An open-mind, positive mindset are able to work in a fast-paced environment
  • Strong communications skills and team spirit complete your profile
  • Fluency in English is essential. Knowledge of German is a plus.

Why CLARK

Everyone offers perks like free coffee, free drinks, flat hierarchies. We offer you all that but more in the shape of:

  • A multicultural environment with international colleagues
  • Subsidized job ticket and a company pension
  • A lot of freedom: You want to pursue further education? An MBA was always a dream of yours? We offer you support for your education while working with us.
  • Support for relocation - and we don't mean only a work permit. The process of getting you here and the costs associated with it are all supported.
  • Want to inspire and share knowledge? We have you covered with our weekly Tech Brown Bag speech.
  • And last but not least: Sure, we know how to celebrate success! We offer you quarterly company events, monthly team lunch & breakfast as well as our weekly Friday get together.

This sounds like an exciting next step for you? We are more than ready for your application and cannot wait to receive it.

Who is Clark (www.clark.de)?

We believe that the important things in life should be simple. With this in mind, we set out to create a platform which makes it easier, simpler, and faster for consumers to buy and manage insurances digitally. Serving over 300 000 customers, we aim to improve each user's insurance situation, by combining best-in-industry user experience with algorithm based analysis and personalized recommendations

We are extremely proud of our 300 employees from over 40 nations, working from our offices in Berlin, Frankfurt, Vienna and Püttlingen. We were recognized by the German tech magazine Gründerszene as the fastest growing tech company in Germany in 2019.

Recently we’ve raised €69m in Series ​C funding with top tier investors (Tencent, White Star Capital among others) aiming at accelerating our growth.

At CLARK we work in small cross-functional, autonomous teams owning a specific customer-focused area of the business. We hire great people and get out of their way.

The role:

As CRM Growth Manager (f/m/d), you will work on developing and scaling our CRM lifecycle activities at CLARK. Integrated in one of our product teams you will :

  • Work with a Growth PM to define and ideate on initiatives to maximize retention and engagement across the different stages of a user's lifecycle
  • Drive engagement and conversion by identifying and analyzing customer segments and collecting customer insights
  • Execute cross-channel end-to-end CRM strategies and manage campaign operations of lifecycle initiatives across email, push, SMS, offline (and more!)
  • Work with our Product and Sales teams to design and launch automated campaigns using our internal CRM tech stack (Salesforce Marketing Cloud)
  • Partner with our Brand design Content, and Creative teams to ensure all touchpoints are on-brand, fully localized, and impactful
  • Work side by side with developers to enable and deliver high quality, relevant and personalized advice to our users
  • Structure A / B and/or multivariate tests to optimise campaigns on an ongoing basis, to iterate often using a data-informed approach
  • Report on campaign performance to improve and inform future business decisions

You have

  • Demonstrated relevant experience in a CRM / Marketing or Lifecycle role in high growth company
  • A degree in business marketing, economics, or in a similar field
  • An analytical and performance driven mindset, with the skills to brainstorm and bring your ideas to life quickly
  • Self-initiative, readiness for action and a hands-on-mentality
  • Ideally have worked with Salesforce Suite ( Marketing Cloud) or similar marketing automation tool
  • Knowledge of HTML & SQL is a strong asset
  • An open-mind, positive mindset are able to work in a fast-paced environment
  • Strong communications skills and team spirit complete your profile
  • Fluency in English is essential. Knowledge of German is a plus.

Why CLARK

Everyone offers perks like free coffee, free drinks, flat hierarchies. We offer you all that but more in the shape of:

  • A multicultural environment with international colleagues
  • Subsidized job ticket and a company pension
  • A lot of freedom: You want to pursue further education? An MBA was always a dream of yours? We offer you support for your education while working with us.
  • Support for relocation - and we don't mean only a work permit. The process of getting you here and the costs associated with it are all supported.
  • Want to inspire and share knowledge? We have you covered with our weekly Tech Brown Bag speech.
  • And last but not least: Sure, we know how to celebrate success! We offer you quarterly company events, monthly team lunch & breakfast as well as our weekly Friday get together.

This sounds like an exciting next step for you? We are more than ready for your application and cannot wait to receive it.

Updated: 11 days ago
Job ID: 2201976
About Clark Germany GmbH
Since our founding in 2015, we follow our Vision to create a world where people love insurance by using the Clark insurance Manager App.
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